// Project GLOW
Glow is a fictional skin care brand exploring every aspect from
brand voice to logo, packaging and 3D Product renderings.
As a designer it's often hard to show people who you really are. Therefore I wanted to
share this project to showcase, that my range goes beyond what I have worked on inhouse.
// The story of GLOW
The Mission:
> Creating a bold and elegant visual identity for GLOW
> Developing a packaging and communication system that works
across product lines (male/female/sensitive editions)
> Combining lifestyle appeal with problem-solution messaging
> Delivering consistency from logo to 3D renders, ensuring a
high quality brand perception
Challenges:
> Standing out in a saturated beauty & body care market
dominated by generic, soft-focus branding
> Balancing freshness + elegance to appeal to both male and
female audiences alike
> Using bold, possibly witty storytelling instead of cosmetic clichés
> Translating the product promise (“Let it glow”) into a visual and
verbal identity with high recognition value
The Audience:
> Style-conscious consumers under 40 (Millenials & Gen Z)
> People who want cosmetics to feel premium, modern & empowering
> For confident audiences who value aesthetics and effectiveness
GLOW ia a premium body care brand designed to turn daily self-care into moments of confidence. With a clear, minimalist identity and strong product storytelling, GLOW stands out from a crowded cosmetics market full of clichés. The focus: a modern design approach that balances elegance with freshness, making the brand stand out.
// Behind the scenes
"Christine is incredibly focused and passionate about her projects. Her ability to step back and see the bigger picture makes her the innovator that she is. Her hands-on mentality as well as her willingness to always learn and working in a team makes it a real pleasure working with her.”
- Laura Redlich, Senior Marketing Manager
// CONTACT
LET'S CREATE SOMETHING TOGETHER. GET IN TOUCH.